I'm inclined to wonder if, perhaps, they feel that there is some PR/exposure value to having humans, ideally a fairly large number of vaguely-environmentally-interested-but-not-overly-clueful ones, exposed to the images.
Based on a quick look at the journals, researchers are already using satellite data to study the area(where possible, apparently wholesale slash-and-burn is easy to see, targeted logging of high-value trees rather trickier); but that sort of research has pretty limited circulation. If you already have a serious interest in how screwed the Amazon is, there are people you can ask; but the profile of the issue isn't that high.
Assuming that an algorithm for efficiently crunching and classifying satellite data for forest health purposes were available, that'd definitely be a worthy addition to the literature; but it would also have a very good chance of dying without a ripple among everyone outside the field. Big, machine classified, datasets are a valuable tool for understanding the world; but they just don't have the affective punch of seeing it.
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