It's no secret these days that
VCs are getting into data in a meaningful way. Firms can no longer afford to wait for companies, people and trends to come to Sand Hill Road. To start competing for deals, VCs have to be prospecting people, companies and trends well before events like Y Combinator's Demo Day. Many VCs have built their own data parsing platforms internally but one startup launching today,
Mattermark, is hoping to be the go-to software for firms to use when quantifying signals of growing and potentially lucrative startups.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/EXSke2r6QMU/
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